The seven rules to follow to realize your true purpose in life—distilled by Arnold Schwarzenegger from his journey of ceaseless reinvention and extraordinary achievement, and available for absolutely anyone.
The world’s greatest bodybuilder. The world’s highest-paid movie star. The leader of the world’s sixth-largest economy. That these are the same person sounds like the setup to a joke, but this is no joke. This is Arnold Schwarzenegger. And this did not happen by accident.
Arnold’s stratospheric success happened as part of a process. As the result of clear vision, big thinking, hard work, direct communication, resilient problem-solving, open-minded curiosity, and a commitment to giving back. All of it is guided by the one lesson Arnold’s father hammered into him above all: be useful. As Arnold conquered every realm he entered, he kept his father’s adage close to his heart.
Written with his uniquely earnest, blunt, powerful voice, Be Useful takes readers on an inspirational tour through Arnold’s tool kit for a meaningful life. He shows us how to put those tools to work, in service of whatever fulfilling future we can dream up for ourselves. He brings his insights to vivid life with compelling personal stories, life-changing successes and life-threatening failures alike—some of them famous; some told here for the first time ever.
Too many of us struggle to disconnect from our self-pity and connect to our purpose. At an early age, Arnold forged the mental tools to build the ladder out of the poverty and narrow-mindedness of his rural Austrian hometown, tools he used to add rung after rung from there. Now he shares that wisdom with all of us. As he puts it, no one is going to come rescue you—you only have yourself. The good news, it turns out, is that you are all you need.
Coach J.P. Money is the founder of Coach J.P. Money. He is an expert in Coaching and Money! He is also a writer, global citizen eco-activist, visionary, musician, artist, entertainer, businessman, investor, life coach, and syndicated columnist. He is also known as the music artist “Johnny Punish”; a name given to him by a bandmate during his Punk Rock years fronting the rogue underground punk band “Twisted Nixon”
His Expat home base since the late 1990s is Mexico. J.P. Money, aka Charles Bivona Jr., was educated at the University of Nevada Las Vegas (1980-81) and California State University Fullerton (1981-1984) with studies in accounting, finance and business. He bought is first real estate income property at 17 years old with no money down. He has been debt-free and building wealth since 1998.
Before the “internets” had been invented, he also owned and ran (5) national newspapers in the United States of America from 1987-1998. In addition, he created and ran the important online media sites; HireVeterans.com (2004-2020) and VT Foreign Policy (2004-2023).
J.P. Money is married to Queen Albertina from Sinaloa Mexico (1985). Together they have 3 adult children and 7 grandkids. They live in Baja Mexico at the home they built together out of plastic bags and dirt (Super Adobe). Now they share their epic artistic piece with the world as a unique luxury BnB called “Hacienda Eco-Domes“.
Read J.P. Money’s Full Bio at PunishStudios.com >>>